Privacy policy
Last Updated: 26 May 2026
Sundae Best (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”), as well as other applicable privacy and data protection laws.
This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website, purchase products from us, interact with us online, or otherwise use our services (“Services”).
1. Information We Collect
We may collect and process the following categories of personal information:
1.1 Information You Provide Directly
When you interact with us, place an order, contact us, or create an account, we may collect:
Full name
Email address
Phone number
Billing and shipping addresses
Payment confirmation details
Account login credentials
Purchase history
Customer service communications
Marketing preferences
1.2 Automatically Collected Information
When you use our website, we may automatically collect:
IP address
Browser type and version
Device information
Website usage and browsing behaviour
Cookies and tracking data
Referring websites and pages visited
1.3 Information from Third Parties
We may receive personal information from trusted third parties including:
Payment gateways
Shopify and eCommerce service providers
Marketing and analytics providers
Delivery and logistics partners
Social media platforms (where you interact with us through these services)
2. How We Use Your Personal Information
We use your personal information to:
Process and fulfil orders
Provide customer support
Create and manage user accounts
Deliver products and services
Communicate with you regarding purchases or enquiries
Improve our website and customer experience
Prevent fraud and maintain security
Send promotional communications (where you have consented or where legally permitted)
Comply with legal and regulatory obligations
3. Lawful Basis for Processing (POPIA)
In terms of POPIA, we process personal information only when we have a lawful justification to do so, including:
Your consent
Performance of a contract
Compliance with legal obligations
Protection of legitimate business interests
Protection of your legitimate interests
Where consent is required, you may withdraw your consent at any time.
4. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
Improve website functionality
Remember your preferences
Analyse website traffic and usage
Deliver relevant advertising and marketing
You may disable cookies through your browser settings; however, some website features may not function properly if cookies are disabled.
For more information about Shopify cookies, please visit:
https://www.shopify.com/legal/cookies
5. Sharing of Personal Information
We may share your personal information with trusted third parties where necessary to operate our business and provide our services, including:
Payment processors
Courier and delivery companies
Website hosting providers
Marketing and analytics providers
Customer support platforms
Legal or regulatory authorities where required by law
We require all third-party service providers to process your information securely and in accordance with applicable privacy laws.
We do not sell your personal information.
6. International Transfers
Your personal information may be stored or processed outside South Africa, including in countries where our service providers operate.
Where international transfers occur, we take reasonable steps to ensure that appropriate safeguards are in place to protect your information in accordance with POPIA and other applicable laws.
7. Data Security
We implement reasonable technical and organisational security measures to protect your personal information against:
Loss
Misuse
Unauthorised access
Disclosure
Alteration or destruction
While we take appropriate precautions, no online platform or transmission method can be guaranteed completely secure.
8. Retention of Information
We retain personal information only for as long as necessary to:
Fulfil the purposes outlined in this Privacy Policy
Comply with legal and tax obligations
Resolve disputes
Enforce agreements
Once information is no longer required, it will be securely deleted or anonymised.
9. Your Rights Under POPIA
In terms of POPIA, you have the right to:
Access the personal information we hold about you
Request correction or updating of your information
Request deletion of your personal information
Object to the processing of your information
Withdraw consent where processing is based on consent
Request restriction of processing
Lodge a complaint with the Information Regulator of South Africa
We may request proof of identity before processing certain requests.
To exercise your rights, please contact us using the details below.
10. Direct Marketing
Where required by law, we will obtain your consent before sending you direct marketing communications.
You may opt out of marketing communications at any time by:
Clicking the “unsubscribe” link in emails
Contacting us directly
Updating your communication preferences
11. Children’s Privacy
Our Services are not directed at children under the age of 18. We do not knowingly collect personal information from children without appropriate consent from a parent or legal guardian.
12. Third-Party Links
Our website may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those third parties, and we encourage you to review their privacy policies before sharing any personal information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. Updated versions will be posted on our website with a revised “Last Updated” date.
14. Contact Us
If you have any questions about this Privacy Policy or how your personal information is processed, please contact us:
Sundae Best
Email: info@sundaeactive.com
Website: www.sundaebest.co.za
15. Information Regulator (South Africa)
If you believe your personal information has been processed unlawfully, you may lodge a complaint with:
The Information Regulator (South Africa)
Website: https://www.justice.gov.za/inforeg/
Email: complaints.IR@justice.gov.za
General enquiries: inforeg@justice.gov.za